Brands Who Know How To Do Christmas

A look at the top brands who know how to create an impact during the holidays

Christmas is a magical time. The snow is falling, the eggnog is flowing and Michael Bubble is on every radio station. For some brands Christmas is the holiday where they are able to get more customers than they have done almost all year, so getting their ad campaign on point is critical. Here are some of our favorite brands who have amplified the Christmas season advertising game, and flawlessly pulled off an amazing campaign, year after year.

John Lewis and Partners –

We can’t talk about magical Christmas advertising without talking about John Lewis. In fact, the annual release of their new Christmas commercial is one of the most anticipated commercial releases of the year. Their creative always tell a heartfelt story; they invoke deep emotions we didn’t know we had! Here are is one of our favorites:

https://youtu.be/iccscUFY860

Spotify –

Spotify has chosen Christmas as the season to showcase their vast and robust data in a brilliant way. From their “Thanks, 2016. It’s been weird” to their “2018 Goals” their campaign focus on unusual customized playlists and unique customer’s habits while listening to music. This is the perfect way to remind people that for every moment there is a song and for every song there is Spotify.

Coca Cola –

Not only do brand ads have to be contextually relevant, but the product integration has to be perfectly executed. Advertising also needs to be consistent. They say a person needs to see an advertisement at least seven times before they will buy. When it comes to Christmas ads nobody is as consistent as Coca-Cola. Coca-Cola has been doing their Christmas ads for almost 100 years so it’s no wonder why some people actually think that the brand invented Santa Claus. Is it any coincidence that the Jolly man is wearing the brand colors? Exactly. From penguins and polar bears celebrating together, to their magical red Coca-Cola trucks coming to town; when it comes to brands associated with Christmas, Coca-Cola is in the hall of fame.

During this time of year customers are more susceptible to deep emotions such as nostalgia, happiness, friendship, family and love. Adequately tapping into them will propel a brand forward and send brand awareness and brand loyalty soaring.